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вЂLove has always had its jewels and spoken the language of jewellery.вЂ™ вЂThis bracelet is distinctively Cartier, a rallying cry for those in the know,вЂ™ explains the Cartier spokesperson. The lack of a clasp means there is nothing to break the line or the flow of the design, giving it a seamless quality that instantly made this bangle a modern classic.

The flat bangle consists of two semi-circles which join into a perfect circle that evokes the unending, eternal nature of true love. The special screwdriver which corresponds to each bracelet also comes in the form of a necklace, allowing the bracelet to be вЂlockedвЂ™ onto one person while the вЂkeyвЂ™ is worn around the neck of the other as a symbol of commitment and undying love. вЂItвЂ™s about rules and secrets, excesses from the most tender to the most extreme, from spark to total promise.вЂ™Д¬artier originally instigated a policy whereby customers could not buy a love bracelet for themselves, only for their beloved. вЂThe screw motif has its own messages,вЂ™ says a spokesperson for Cartier International. Unlike a traditional bracelet, which would usually be slipped over the hand or fastened around the wrist, the Love bracelet can only be opened with the turn of a screwdriver once it has snapped shut.

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The unisex piece resonated with a return to simplicity of form and feeling, free from unnecessary artifice, a perfect symbol of love for the revolution generation. Love was most definitely the drug at the height of the hippie era in 1969 when Aldo Cipullo designed the now iconic Cartier Love bracelet, tapping into the love-in zeitgeist and appealing to the new generation of style-savvy New Yorkers who were immediately charmed by its modern aesthetic.

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